This kiteboarding video is hot! The video is for one of Alberto Rondina's sponsors, they're an Italian betting/gambling company. Pro kiteboarder James Boulding directed it.
"They wanted to do a video that would go with an online marketing campaign they were doing on youtube and use Alby in it, they had this idea of having him in a sea of fire and riding around through it etc…I did the shooting out in Brazil and then they had a post production team that worked on the effects. Some I just shot into the sunset there and others were a bit more with a matt background so they could introduce the flames etc… I shot it last year in October in Brazil at Uruau lagoon."—James Boulding