May 29, 2012
Richard Branson's offer to take one of Canada's provicial Premiers for a naked kiteboard ride has landed him on the frontpage of almost every daily newspaper website in Canada! Talk about knowing how to generate media coverage for the launch of direct flights from Vancouver to London. But we think he was trying to make sure the photo of him in red tights getting off the Virgin plane in Vancouver didn't go too viral.
Check out the CBC's report.
"British billionaire Richard Branson has invited B.C. Premier Christy Clark to join him on a kitesurf ride — with the suggestion that she try it naked.
It appears Clark left a real impression on the founder of Virgin Group when he visited the province last week to announce a new airline service from Vancouver. Branson, who is a master of publicity, wrote on his blog that he asked the "delightful" Clark to kitesurf while riding on his back.
But he says he forgot to tell her about the dress code, and he even supplied a picture as an example."
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